Tuesday, September 19, 2006

Finding an Edge: Sports betting markets

"PicksPal is a free sports site where people “bet” on upcoming games. No money is involved. If they win, their point total goes up and they have bragging rights around the office. Since launching about a year ago over 100,000 people have joined the site, making daily picks on just about every kind of sporting event in the U.S. ...

Recently, however, the PicksPal team noticed that a very small percentage of users tend to be correct in their picks significantly more often that they should be statistically. When they grouped these special users they found them to be a powerful predictive force.

Sports betting (both legal and illegal) is a massive worldwide business. Participants are always looking for an edge and are willing to pay for picks by “experts”...

Tom and his team figured out pretty quickly that there was a potentially massive business here. And next Tuesday they are going to start tapping into that business when they launch what they call “Genius Picks”. For $10, users can get access to the collective wisdom of the 30 best PicksPal players over the previous five weeks in a given sport, and get five predictions on upcoming games."
Makes me wanna get into the sports betting thingie.

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