iDon't

Engadget:

"In a viral marketing move that's sure to draw the fire of Apple fanboys enthusiasts (probably right here in the comments, if history is any indication), SanDisk has posted a website called 'iDon't' that encourages people to flee the closed iPod universe (the 'iTatorship,' they call it) -- and to pick up a SanDisk Sansa e200 while they're at it. While we certainly won't go into the pros and cons of each company's products here (mainly for fear of getting flamed), we must say that the iDon't site features little compelling content other than a few cheesy wallpaper downloads and some links to anti-iPod sites, and mostly comes across as sour grapes from the runner-up in an industry being dominated by a single player. Still, other manufacturers need to do something in order to gain market share, and R&D is, like, really expensive, so if you can convince a couple of kids to sport t-shirts and buddy icons featuring your propaganda, who knows, maybe a few consumers will bite."

As a proud ownder of iPod's nano, I can honestly say that Apple pwns the digital music market because their players are simply better and the customer experience is superior to their competitors. (Not that I've *ever* bought a song off iTunes, remember fight the power!)